"In my work with nonprofit organizations, it often becomes painfully clear that their position in the community, or lack of position, is affecting their ability to garner private support. When this is the case, when it is obvious that they must develop and initiate a strategy to raise Friends before they are able to raise Funds, I jump on the phone to call Rebecca.”

Cliff Underwood
President
Underwood & Associates

Strategic Counsel

Rebecca Heyl Communications works with clients to develop innovative and strategic communications solutions. The firm frequently serves as the ‘in-house’ communications department for organizations that don’t have their own.

Strategic Planning

Strategic planning is the basis for all successful marketing communications campaigns. Rebecca Heyl Communications has a proprietary and collaborative method for developing strategic marketing plans which result in greater success, implementation and buy-in.

Brand Identity & Positioning

When you or your staff are asked what your organization does, do you answer by reciting your mission or do you mention your greatest point of difference?

Does your staff and board of directors know the specific attribute that makes your organization distinctive and do they all communicate it when given a chance?

Branding is the defining message that lets the world know who you are and what you stand for. It is a vital tool in an era when it’s virtually impossible to break through the clutter of everyday life. Rebecca Heyl Communications has a process that identifies your best brand and unites your leadership and staff in communicating it verbally and visually.

Media Relations & Publicity

With more than 25 years of experience with local, national and international news mediums, Rebecca Heyl Communications can help you communicate your brand and the stories that strengthen it.

Writing & Collateral Development

From brochures to speeches, Rebecca Heyl Communications produces many collateral materials with engaging, provocative copy and eye-catching art. (For examples, click on Portfolio.)

Community Relations

Rebecca Heyl Communications is a liaison between its clients and the community at large. In our marketing communications plans, we consider public outreach to be among the most important communication tools. We create and implement corporate sponsorships, public service announcements and other vehicles for maximum exposure.

Nonprofit Fundraising Support

We have a passion for nonprofits! When Rebecca Heyl was the Marketing Director at United Way of San Diego, she developed a deep appreciation and understanding of the work of nonprofits. She was the creative force behind producing the campaign pledge card, materials, and video that made people cry — and give in unprecedented numbers.

After this coup, a prominent national scientific research organization hired Heyl for her savvy and double-pronged approach in providing marketing that supports fundraising.